where, not how, to get p.o.'d about the rain forest

Posted on Freakonomics:

According to the Brazilian environmental organization SOS Mata Atlantica, a household that flushes its toilet one less time per day saves more than 1,100 gallons of water per year. So the organization has launched a TV ad campaign encouraging Brazilians to avoid a flush by peeing in the shower. The ad shows cartoons of everyone — from aliens to King Kong — urinating in the shower and ends with the slogan: “Pee in the shower! Save the Atlantic rainforest!”

Here's the TV ad (rated PG-13 for poor taste in Portuguese):