Wednesday, July 2, 2008

can't compete? relabel!

U.S. Shrimpers are having trouble competing with the flood of shrimp coming into the market, much of which is raised on shrimp farms.

Q: What to do?
A: Market their catch as being free-range and organic shrimp.

Some folks are willing to pay more for stuff labeled organic and free-range. Don't you think shrimp must be happier roaming the ocean far and wide? Don't fence in shrimp! Maybe Disney can bring out a sequel to Finding Nemo, starring our friend above, titled Free Jacques. Michael Jackson could do the theme song.

» see full story in Wall Street Journal

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