Tuesday, June 3, 2008

don't #$*% me over

I was reading today's Wall Street Journal, when I noticed a full page ad on the fifth page of the first section. The top third of the page was blank except for a large, 3x5 inch rectangle bordered by a dashed line, with an image of open scissors on the edge of one side. Inside the rectangle was "DON'T #$*% ME OVER."

Then in the center of the page was this caveat: "Southwest is the only airline that accepts this coupon." The bottom of the page had this list:

new slogan is FEES DON'T FLY WITH US.

What a great ad in response to the new policies of Southwest's older, more traditional competitors.

Be blessed!

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