Monday, November 19, 2007

dumb blondes or dumb men?

Next time CFA gives achievement tests, maybe a certain someone should take the day off.

Men’s mental performance drops in the presence of blond women, apparently due to the subconscious link of dumbness to blondness, reports the Sunday Times.

A study published in the Journal of Experimental Psychology found that men’s scores fell in tests after they had been shown a picture of a fair-headed woman. Further analysis ruled out that the poor performance came down to any distraction the image might have caused. Instead, the subjects “mimic the unconscious stereotype of the dumb blonde,” said Thierry Meyer, joint author of the study and professor of social psychology at the University of Paris X-Nanterre.

The study adds to a body of research of how stereotypes affect peoples’ behavior. Other similar research has shown people walk and talk more slowly in front of the elderly.

Source: The Wall Street Journal

Be blessed!


louissa said...

hahaha... good excuse to get a day off!

Darlene Sinclair said...

Does this mean the blonde stays until test day in May?! Wow, that's commitment!

ps - Thanks, Bob, for letting us use your site for conversation. ;)
And try to not think up any more excuses for the blonde to remain forever blonde (Mom misses the red hair personally - blonde is fun for a limited time in my book). A day off may be quite enticing to that overworked and underpaid (not really - she gets more than me and I rarely get days off...) young secretary type.